The PNAC's mission statement, the final goal is to promote American global leadership. The means to obtain global leadership is diverse, but by looking at the immediate historical context, this particular letter was written for a reason. Iraq and Saddam Hussein's regime and the debate of their possession of weapons of mass destruction were the most controversial and hottest topic which also was a danger and a concern to the world at that time. Therefore encouraging the U.S to take charge and coming up with drastic and determined actions to disarm Hussein seemed to be the most effective approach to promote American global leadership. In other words, the principal aim of this text is to convince Clinton, the individual with the most decision making powers to address and act toward a strategy that will remove Saddam's regime solely by the American power.
Kinneavy's principal of division was introduced in 1969. With the rapid technological advancements, mediums which written texts are presented have changed and increased in number. Internet is the biggest example. This letter's most essential and main targeted audience is the President of the U.S. This text seems to belong to the Decoder genre in Kinneavy's divisions, because it is trying to achieve a specific reaction from the audience, Clinton in this particular text. The encoder, the members of the PNAC are attempting to direct Clinton to lead the U.S by itself in solving the problem in Iraq, as the important step toward American global leadership. This would be the case if it was really a letter that only President Clinton was the reader. However, the fact that it is posted on a website open to everyone in the entire world with the most basic internet connection must indicate that the authors constructed the audience to assume that this letter was written for the President of America. There is information about the situation that anybody can read and obtain, which may influence them with their opinions about the matter as well. Hence the text fits within the decoder aspect of Kinneavy's division, but because the audience is too diverse, the authors cannot possibly expect and attempt to achieve certain reactions from all of them. There lies the limitation to this concept. This letter carries such different messages for politicians, for American citizens, and the members of the UN.
This is an excellent analysis you have described here. Saying that the letter was intended only for the president would be too far from the truth.
ReplyDeleteThe implied audience is most certainly in fact the president, but there is an underlying general audience of the general public. You described this point by mentioning how the letter was posted on a website open to the view of the American people.
I believe the authors did an excellent job as the encoders of this message because as the president could read this letter and know it was directed to him, the public could read the message and see the underlying messages to them.
Your statement of the letter carrying much different messages to the different audiences is also very thought provoking. With all the different personalities and knowledge on the subject through the audience, the author cannot assume that every reader will take his letter at its intended meaning.
I also wrote about this letter, and although I discussed how this was written for the President, and the public, what I missed was the fact that the audience is so diverse, the effectiveness of the message differs. What I am interested in is how the authors (with such a large and diverse audience) should have constructed this letter to make it meaningful to all readers. Since everyone is bringing a different political belief and background to this text, how can the authors change it (if they even should) to make it effective despite its audience.
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